Wayfinding refers to information systems that guide people through a physical environment and enhance their understanding and experience of the space. A community wayfinding system can include directional signs for motor vehicles and pedestrians, gateway signs, banners, maps, and informational kiosks.  

 

Wayfinding signage is as much about enhancing your community’s identity as it is an actual tool for directing visitors to amenities and attractions. Improving wayfinding signage not only helps direct people but also creates a “sense of place,” making your town more memorable, iconic, and aesthetically pleasing to residents and visitors.

 

Wayfinding can provide a tool for guiding visitors off the interstates and into the community, seamlessly connecting all areas of town, which vary in land use and density and attract a range of visitors who might be seeking shopping districts or recreational pursuits. After a wayfinding system is fully implemented, you can offer an improved visitor experience, generate additional tourism dollars, better promote tourism-related destinations, and ultimately improve the Town’s economic conditions.

 

JMTE has worked with multiple communities to create their Wayfinding Master Plans, navigate DOT permitting, and manage implementation. Let us help you.